Product photography is something I’ve wanted to do more of for some time. When Cam Price of Keyflow Feeds happened to mention he was looking at producing a new website, I offered my skills straight away. Most feed company websites are full of catalogue style cut-out images of feed bags, inter-dispersed with photos of sponsored riders competing. I wanted to do something that people could relate to a little more.
We started with two types of imagery; product in-situ, and nice sunshine pictures of healthy horses with glossy coats [product benefits]. Everyone can attribute healthy looking horses to their diet, more so than competitive performance. So pictures of leading riders on top of their horses in competition were given less prominence.
For products in-situ, feed rooms were a natural location to shoot the product. These are usually dark little rooms with barely any natural light. Perhaps at first glance not the ideal setting for product shots, but they worked out well for their intended purpose. It was important to ‘keep it real’ and also highlight the product so visitors would recognise it when they saw it on the shelves. I even darkened the images for use on the web so that overlaid text would stand out. This was going to be a site heavily led by imagery.
I built a responsive site because Google now takes into account whether a site is mobile friendly for its page rankings. For product photography this requires thoughtful framing, taking into account how images will appear on a range of screen sizes. With mobile being the predominant platform for browsing these days that means paying close attention to how images can be composed for use on smartphones, tablets, as well as desktop. It helps to have a deep understanding of software and how you manipulate the display of images as needed too.
If you would like a new mobile friendly website or need product photography please get in touch. I do more than horses, see my portfolio for examples.