With technology making us all better photographers, there’s a growing trend towards fresh photography for use on websites, social campaigns and and all manner of marketing materials. The over-use of stock photography in the last decade is finally starting to decline as people demand more authenticity and individuality from brand imagery. I’ve helped out a couple of people recently with fresh photography for websites and it really does make all the difference to have images that were tailor-made.
Continued growth in the gig-economy has me thinking a lot about an “Uber for photography” startup. With so many more photographers out there now thanks to improvements in camera technology, there’s a large, available, on-demand workforce with proximity, availability and skill just waiting to be utilised.
I spoke to the CEO of a telecoms business recently who perfectly illustrated the stock photography issue. They published a piece that essentially put a shot across the bows of British Telecom. That piece included some stock library images. A week or two later BT issued a rebuttal that amazingly used exactly the same stock images. This just becomes incredibly confusing for the audience, and brands risk losing engagement with their consumer.
The cost of fresh photography is coming down rapidly and when you tot up the cost of your time in wading through stock libraries, plus the uplift you get from having authentic images that fit your purpose 100% it really is a no brainer.
I’ve always loved photography whether it’s horses, people, cars or product. The challenge of creativity combined with the instant gratification we now get with digital is thrilling and highly satisfying. I fully intend to spend much of my retirement behind a camera.
If you’d prefer to have some fresh photography whether it’s profile pics for LinkedIn or something to individualise your marketing materials then please get in touch. I’m always keen to put my cameras to work. You can find various examples of my photography at the link below.
Fresh is best!
nb. no stock photography was used or harmed in the creation of this post!